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Augmented Reality & the Move to the World of Flat Surfaces
Augmented Reality (AR) may have found a place to happen. When AR was first seen and used a few years ago, it was generally showcased by data overlays over objects or places seen through the phone’s...
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The 10% World of Mobile Commerce; Running in Easy Mode
By Chuck Martin Samsung’s hot, new Galaxy S4 has a feature that in many ways mirrors the mobile commerce marketplace. It’s called Easy Mode and when you switch the phone to it, the device provides...
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All Commerce Signs Point Up for Group of Retailers
By Chuck Martin Though we wrote about the 10% world of mobile commerce yesterday, it doesn’t mean commerce isn’t growing in some substantial ways. A new report out today indicates that some retailers...
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The Road Ahead for Mobile Payments
By Chuck Martin There obviously are multiple issues around the mobile payments, many dealing with consumer adoption. Last night, I got to participate in a one-hour Twitter chat dealing with some of the...
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Consumer Loyalty Programs & the Mobile App
By Chuck Martin Mobile apps relating to loyalty programs may give retailers an edge over showrooming. Deep inside a new study analyzing how brands connect and build loyalty with their customers is an...
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Linking the Mobile Shopper to Available Products
By Chuck Martin When it comes to mobile commerce, small businesses sometimes can benefit from bigger back-end technologies. I recently caught up with the person who leveraged location to show where...
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Mobile Commerce Can Work at 30,000 Feet
By Chuck Martin Mobile for commerce keeps popping up in numerous new places. By now, we’re getting used to seeing iPads being used as checkout devices at small businesses and mobile payment devices in...
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The Gratification of Instant vs. Deferred Rewards
By Chuck Martin Companies continue to find innovative ways to incent and reward mobile commerce behaviors. Visa this week introduced an enhancement to its Visa Offers program, which allows merchants...
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